Measurability of Loos' rejection of the ornament Using box-counting as amethod for analysing facades

As evidence from recent years has demonstrated, box-counting provides an objective fractal analytical method to evaluate the visual complexity of architecture. This paper for the first time explores the potential of box-counting with regard to the work of the Viennese architect Adolf Loos (1870-1933). Loos is seen as the pioneer of modern architecture, as someone who anticipated the International Style. This impression derives from his resentments towards the ornament, expressed especially in his texts. However, Loos did not reject ornamentation in general. Thus, the group of smooth plastered facades provides a narrowed view on his overall architectural concept. A more differentiated view on Loos' oeuvre is not new; however, the author further develops the possibilities of describing facades geometrically by using an implementation of the fractal analytical method, especially created for facades. This paper not only focuses on the possibility of grouping facades with similar characteristic values, but considers other aspects of Loos' design such as space as well.